3e emprunt de la Défense nationale Crédit Lyonnais. Souscrivez.
$200 / ≈ €174
English translation: "The 3rd National Defense Loan. Crédit Lyonnais. Subscribe."
During the First World War, French savings were used through annual national loans (November 1915, October 1916, 1917 and 1918). These initiatives meet a dual need. The first is, of course, to finance a war made particularly costly by the combined effect of its length, the scale of the necessary means and its industrial character. But this challenge coexists with another, that of the mobilization of society as a whole.
This poster was intended for display, for example in bank branches where the loan could be subscribed. "Draughtsmen, engravers, painters, cartoonists vied with each other to compose posters designed to stimulate patriotism and generosity" (Jean-Jacques Becker and Serge Berstein, "Victoire et frustrations," 83).
More about War & Propaganda. [+]
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