Lot #: 45080

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[ Original Chinese advertising poster for ] Coat Clark British company.

Maker / Publisher:		ASIATIC LITHOGRAPHIC PRINTING PRESS
Place & Date:		Shanghai, 1934
Colored:		In attractive original colors.
Size:		750 x 500 mm / 29.5 x 19.7 inches
Condition:		With a metal strip at the top and the bottom of the poster. In very good condition.

$300 / ≈ €263

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Description
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Description

This poster, an advertisement for Coat Clark British company from the 1930s, melds the meticulous detail of traditional Chinese painting with the craft of color lithography. It depicts a woman who seems to be sewing.
It shows the rise of Western type advertising during the economic boom in early 20th century Shanghai when the Art Deco movement brought from Europe greatly influenced local fashion, art and architecture. Today, this type of poster is prized by collectors and preserved in museum collections both for its artistry and for the unique glimpse it gives of the past.

The 1920s and 1930s were decades marked by persistent war and disorder in China, but this period in Chinese history was unique and dramatically different than the years that followed. Known as the Republican period, these decades involved an incredible boom that transformed both commerce and culture.
Unlike the difficulties faced by most of the western world during the Great Depression, China enjoyed a boom in its consumer markets, unlike anything that had been seen before. The activity was centered in Shanghai but involved many other parts of the country as well.

The advertising posters that emerged during this period reflected this prosperity. The most notable posters advertised cigarettes and liquor, but there were ones promoting firms in other industries, including many western firms. Most included portraits of beautiful women along with the advertised products and luxury settings.
The posters show a once thriving face of China that is not much different from today. They have become a cultural treasure favored by collectors, not just in China, but around the entire world. Many of them are scarce as these posters were confiscated and destroyed during the Cultural Revolution that followed.

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Condition and Coloring
We indicate the condition of each item and use our unnique HiBCoR grading system in which four key items determine a map's value: Historical Importance, Beauty, Condition/Coloring and Rarity.

Color Key
We offer many maps in their original black and white condition. We do not systematically color-up maps to make them more sellable to the general public or buyer.
Copper engraved or wood block maps are always hand colored. Maps were initially colored for aesthetic reasons and to improve readability. Nowadays, it is becoming a challenge to find maps in their original colors and are therefor more valuable.
We use the following color keys in our catalog:
Original colors; mean that the colors have been applied around the time the map was issued.
Original o/l colors; means the map has only the borders colored at the time of publication.
Colored; If the colors are applied recently or at the end of the 20th century.
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Shipping fee
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High-Resolution Digital Image Download
Paulus Swaen maintains an archive of most of our high-resolution rare maps, prints, posters and medieval manuscript scans. We make them freely available for download and study. Read more about free image download	Click this image for a free HR-image download. [ Original Chinese advertising poster for ] Coat Clark British company.

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