Lot #: 45666
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1950 BOUCHER, L. - AIR France - Réseau Aérien Mondial.
AIR France - Réseau Aérien Mondial.
| Maker: | BOUCHER, L. | |
| Date: | Imprimerie Perceval, Paris, ca. 1950 | |
| Colored: | Printed colors. | |
| Size: | 525 x 900 mm / 20.7 x 35.4 inches | |
| Condition: | Mint condition. Laid down on linen. | |
-This item is available for immediate sale
$2000 / ≈ €1786
Description
Original pictorial lithograph advertising planisphere poster from AIR France. The poster has a black background. In the lower right below the border '016/P/AF Printed in France PERCEVAL - PARIS'.
Shows routes extending to Buenos Aires, the Eastern United States, Tehran, Calcutta, Manila, Saigon, Hong Kong, Hanoi, Madagascar, Mauritius, East Africa. This edition as far east as Shanghai but not Japan. Dots are added to the west coast of America (Los Angeles, San Francisco), with also dots added to Melborne, Sysney and Perth.
A significant expansion of the airline network from the late 1930's maps by Boucher.
Lucien_Boucher is a commercial poster artist and illustrator born in Chartres in 1889 and died in 1971. After graduating from the Ecole de céramiques de Sèvres, he began his career as a cartoonist for the satiric newspaper Le Rire. In the 1920s, he worked actively as a poster designer for the movies and the advertising industry. He designed a significant number of lithography inspired by the surrealist style. He’s very well known of a series of posters (advertising & world map) designed for Air France.
The poster has always occupied a special place in Air France's communication. With a heritage of more than 1,500 posters by the most prestigious illustrators and artists, the Company has one of the richest collections in the world.
Air France uses well-known posters like Savignac, Solon and Cassandre, for example, the Company also innovates by turning to recognized artists such as Cocteau, Mathieu, Brenet, Picart Ledoux or Vasarely.
Read more about Air France Posters [+]
Lucien Boucher (1889-1971)
Lucien Boucher was born in Chartres and was educated at the École de Céramique de Sèvres and at first focused on ceramics. Before the First World War he had already begun to make a name for himself in the French art scene through cartoons published in the weekly magazine Le Rire. After the war, which led to a more serious engagement with his subjects, he moved into commercial illustration and poster design. From the 1920s he produced a series of posters inspired by surrealism.Air France
Boucher’s best-known for a series of planispheric and celestial maps he designed for Air France. He was contracted by the airline from 1935 (his first poster dates from 1934), and designed a number of travel posters for the company, working well into his seventies. He revised and updated them through the early Jet Age.
Boucher chose to portray Air France’s extensive global network, which is said to have revolutionized airline advertisements. He used elements of surrealism, which turned what could have been straightforward route maps into more complex visual narratives. His work is characterized by careful detail and strong composition. 1934: Air France Réseau Aérien Mondial, his first Air France poster, a chromolithographed pictorial route map. The routes to Berlin and Warsaw, and the depiction of Danzig, indicate a date before the political realignments of 1939.
- c. 1939: Nova et Vetera: Sur la vieille terre des chemins nouveaux, an early map with routes to Buenos Aires and Santiago, New York, Cairo, Beirut, Calcutta, Saigon and Hong Kong. Hundreds of vintage copies exist on the market.
- 1938/39: De jour et de nuit, de nuit et de jour, dans tous les ciels, in which routes cross a thin world outline superimposed on a celestial map of the Zodiac. It was meant to show that Air France could fly day and night.
- Post-war (1948–1959): a world pictorial map of 1948 (routes to Buenos Aires, the eastern United States, Tehran, Calcutta, Shanghai, Manila, Saigon, Hong Kong, Hanoi, Madagascar, Mauritius and East Africa), a “Signes du Zodiaque” poster (1951 and 1956 versions are listed), and a 1959 “Blue Pink” map, one of a series of eight posters commissioned by Air France.
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We provide professional descriptions, condition report (based on 45 years experience in the map business)
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Condition and Coloring
We indicate the condition of each item and use our unnique HiBCoR grading system in which four key items determine a map's value: Historical Importance, Beauty, Condition/Coloring and Rarity.
Color Key
We offer many maps in their original black and white condition. We do not systematically color-up maps to make them more sellable to the general public or buyer.
Copper engraved or wood block maps are always hand colored. Maps were initially colored for aesthetic reasons and to improve readability. Nowadays, it is becoming a challenge to find maps in their original colors and are therefor more valuable.
We use the following color keys in our catalog:
Original colors; mean that the colors have been applied around the time the map was issued.
Original o/l colors; means the map has only the borders colored at the time of publication.
Colored; If the colors are applied recently or at the end of the 20th century.
Read more about coloring of maps [+]
Shipping fee
A flat shipping fee of $ 30 is added to each shipment by DHL within Europe and North America. This covers : International Priority shipping, Packing and Insurance (up to the invoice amount).
Shipments to Asia are $ 40 and rest of the world $50
We charge only one shipping fee when you have been successful on multiple items or when you want to combine gallery and auction purchases.
Read more about invoicing and shipping
FAQ
Please have a look for more information about buying in the BuyNow gallery
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This item is available for immediate purchase when a "Add to Cart" or "Inquire Now" button is shown.
Items are sold in the EU margin scheme
Payments are accepted in Euros or US Dollars.
Authenticity Guarantee
We provide professional descriptions, condition report (based on 45 years experience in the map business)Paulus Swaen warrants the authenticity of our items and a certificate of authenticity is provided for each acquired lot.
Condition and Coloring
We indicate the condition of each item and use our unnique HiBCoR grading system in which four key items determine a map's value: Historical Importance, Beauty, Condition/Coloring and Rarity.
Color Key
We offer many maps in their original black and white condition. We do not systematically color-up maps to make them more sellable to the general public or buyer.
Copper engraved or wood block maps are always hand colored. Maps were initially colored for aesthetic reasons and to improve readability. Nowadays, it is becoming a challenge to find maps in their original colors and are therefor more valuable.
We use the following color keys in our catalog:
Original colors; mean that the colors have been applied around the time the map was issued.
Original o/l colors; means the map has only the borders colored at the time of publication.
Colored; If the colors are applied recently or at the end of the 20th century.
Read more about coloring of maps [+]
Shipping fee
A flat shipping fee of $ 30 is added to each shipment by DHL within Europe and North America. This covers : International Priority shipping, Packing and Insurance (up to the invoice amount).
Shipments to Asia are $ 40 and rest of the world $50
We charge only one shipping fee when you have been successful on multiple items or when you want to combine gallery and auction purchases.
Read more about invoicing and shipping
FAQ
Please have a look for more information about buying in the BuyNow gallery
Many answers are likely to find in the general help section.
MyCollection+
With My Collection+ you can collect all your favorite items in one place. It is free, and anyone can create his or her virtual collection.
Unless you are logged in, the item is only saved for this session. You have to be registed and logged-in if you want to save this item permanently to My Collection+. Read More[+]
Register here, it is free and you do not need a credit card.
Add this item to My Collection+ or click the following link to see My Collection+.
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AIR France - Réseau Aérien Mondial.
1950 BOUCHER, L. - AIR France - Réseau Aérien Mondial.
$2000 / ≈ €1786
Date: Imprimerie Perceval, Paris, ca. 1950
