The East Asiatic Company.
$300 / ≈ €259
Estimate: $500 - $650
Bidder pays on top of the hammer price:
The East Asiatic Company (EAC) came into being in March 1897. It was established on the basis of the firm of Andersen & Co., which had commenced trading in Thailand thirteen years earlier. The founder of the Company, the then sea-captain H.N. Andersen, naturally looked upon shipping, as the main activity, but from the outset he pursued a policy aimed at mutually beneficial interplay between the different mercantile factors of shipping, trade and industry.
At its inception, the Company’s organization consisted of offices in Copenhagen and Bangkok, the latter mainly based on the teak forest concessions, taken over from Andersen & Co., and the timber export business associated therewith.
A start had also been made with the export of various Eastern commodities and import of a number of products from Europe. The Copenhagen office looked after the European side of the business and initiated the Company’s shipping activities by ordering the first vessels.
This fine advertising poster has inset views of their offices in Copenhagen, Bangkok, Japan and Copenhagen and was published shortly after the Second World War, a period who was characterized by continued strong growth and the Company’s network of offices and engagement in industrial venture and reached world-wide coverage.
Apart from its unique presence in most Asian countries, the Company also became well established with own offices and investments on the African continent, Australia as well as South and North America.
The Company developed into the largest conglomerate in Scandinavia with a network of about 70 branch offices, more than 180 subsidiary companies and its own fleet of 25 modern cargo vessels deployed in the world’s major trade lanes. These many enterprises were located in 50 countries and the Company employed approximately 40,000 people.
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