Chinese advertising poster for Hataman cigarette brand. |
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Description
This poster, an advertisement for Hataman Cigarettes from the 1930s, melds the meticulous detail of traditional Chinese painting with the craft of color lithography. It depicts two young women smoking a cigarette. It shows the rise of Western-style advertising during the economic boom in early 20th-century Shanghai, when the Art Deco movement, brought from Europe, greatly influenced local fashion, art, and architecture. Today, this type of poster is prized by collectors and preserved in museum collections for both its artistry and the unique glimpse it offers of the past.
The 1920s and 1930s were decades marked by persistent war and disorder in China, but this period in Chinese history was unique and dramatically different than the years that followed. Known as the Republican period, these decades involved an incredible boom that transformed both commerce and culture. Unlike much of the Western world during the Great Depression, China enjoyed a boom in its consumer markets, unlike anything seen before. Activity was centered in Shanghai, but involved many other parts of the country as well.
The advertising posters that emerged during this period reflected this prosperity. The most notable posters advertised cigarettes and liquor, but there were ones promoting firms in other industries, including many Western firms. Most included portraits of beautiful women along with the advertised products and luxury settings. The posters show a once-thriving face of China that is not much different from today. They have become a cultural treasure favored by collectors not just in China but around the world. Many of them are scarce as these posters were confiscated and destroyed during the Cultural Revolution that followed.
Originally, these were used on the streets of Shanghai and other major Chinese cities in the 1920's and 30's but they were then reproduced for public sale in the 1950's and 1960's.
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