Lot #: 48603

Hong Kong.

Maker / Publisher:		MATHIEU, G. / AIR France
Place & Date:		Paris, 1967
Colored:		Printed colors.
Size:		1000 x 600 mm / 39.4 x 23.6 inches
Condition:		Offset, some wear to the edges, mostly in the bottom part, but generally in good condition.

$950 / ≈ €836

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Description
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Description

Decorative poster advertising flights to Hong Kong made by Georges Mathieu. The poster is one of a series of 15 composed of posters of Greece, Israel, Germany, Great Britain, Canada, Egypt, India, Japan, France, Italy, Mexico, South America, USA and Spain. The USSR was forgotten and has been published separately.

Mathieu finished in 1967 the production of a series of posters for Air France, whose initiative goes to Pierre Sautet, commercial director of Air France.
This unique meeting between Art and advertising led to the presentation of the posters on October 26, 1967 at the Museum of Modern Art of the City of Paris.
They were a huge success: there were dozens of exhibitions organized in France and around the world.

Georges Mathieu (1921-2012) was a French painter and academician, also known to be the founder of lyrical abstraction, pioneer of Action Painting, performances, dripping, gigantism, speed and risk, and as the early inspirer of street art.

Read more about Air France Posters [+]

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We indicate the condition of each item and use our unnique HiBCoR grading system in which four key items determine a map's value: Historical Importance, Beauty, Condition/Coloring and Rarity.

Color Key
We offer many maps in their original black and white condition. We do not systematically color-up maps to make them more sellable to the general public or buyer.
Copper engraved or wood block maps are always hand colored. Maps were initially colored for aesthetic reasons and to improve readability. Nowadays, it is becoming a challenge to find maps in their original colors and are therefor more valuable.
We use the following color keys in our catalog:
Original colors; mean that the colors have been applied around the time the map was issued.
Original o/l colors; means the map has only the borders colored at the time of publication.
Colored; If the colors are applied recently or at the end of the 20th century.
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