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Publisher: BOUCHER, L.
Title: AIR France - Nova et Vetera 'Sur la vieille terre des chemins nouveaux'.
Published in: Imprimerie Perceval, Paris, 1939
   
Size: 24.4 x 39.4 inches.
62.0 x 100.0 cm.
Colouring:

In original lithograph colours.
Condition: General good condition. Small tears and few pines holes in the margins. Laminated on flexible cardboard. Extra shipping costs apply, needs to be shipped flat.
Condition Rating

Nova et Vetera "Sur la vieille terre des chemins nouveaux" original lithograph advertising poster designed for the airline Air France, designed by Lucien Boucher and published in Paris by Perceval in 1939.
This is one of the first maps of Air France (the first date of 1934), the poster shows the airline's first lines.
The Paris-New York line, still under study in 1939, is here represented in dotted lines and was only officially opened in 1946.

This world map is also one of the most decorative, with many vignettes illustrating the continents, ships, sea monsters, wind roses, and two airliners, a three-engine Dewoitine D. 338 flying to Saigon, and a seaplane crossing the Atlantic towards the city of Natal in Brazil.

The poster has always occupied a special place in Air France's communication. With a heritage of more than 1,500 posters by the most prestigious illustrators and artists, the Company has one of the richest collections in the world. Air France uses well-known posters like Savignac, Solon and Cassandre, for example, the Company also innovates by turning to recognized artists such as Cocteau, Mathieu, Brenet, Picart Ledoux or Vasarely.
Lucien Boucher (1889-1971), was a French draftsman, engraver, poster designer and illustrator, and he is best known for his long-standing collaboration with Air France, for which he produced a series of advertising posters and colour maps for decorating offices.
¤
Read more about Pictorial Maps and Poster History [+]




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BOUCHER, L. -  AIR France - Nova et Vetera 'Sur la vieille terre des chemins nouveaux'.
BOUCHER, L. - AIR France - Nova et Vetera 'Sur la vieille terre des chemins nouveaux'. high resolution image of old map
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Lot number: 44008

BOUCHER, L. - AIR France - Nova et Vetera 'Sur la vieille terre des chemins nouveaux'.
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