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Publisher: MATHIEU, G. / AIR France
Title: [Air France set of 14 publicity posters with brochure and folder. ]
Published in: Paris, Draeger, 1967
   
Size: 39.4 x 23.6 inches.
100.0 x 60.0 cm.
Colouring:

Coloured.
Condition: Offset and serigraphy posters, in very fine condition. Complete with white card board holder, brochure and 14 posters.
Condition Rating

Complete set of 14 posters, kept in its original card board case and with the informative brochure in German language. The brochure (360x210mm) has a title "15 Plakate fur Air France", 7pp introduction, 14 pages with illustration and explication of each poster. A flamboyant cover illustrated in gold and red, introduction with a photographic portrait of the artist in black and white.
Mathieu moments on each poster, about the USA poster : "The infernal dynamism. Metal, iron, steel. Relentless orientations. Parallel behaviors, parallel forces, parallel motivations, effective efficiency. An irrepressible impetus. The gigantic future."

Apparently the initial series contained 15 posters, and the USSR was not included in the brochure. The USSR poster was published separately and is not included in this set.

This set of posters was given to German travel agencies in 1967.

Georges Mathieu was a French painter and academician, also known to be the founder of lyrical abstraction, pioneer of Action Painting, performances, dripping, gigantism, speed and risk, and as the early inspirer of street art.

Mathieu finished in 1967 the production of a series of posters for Air France, whose initiative goes to Pierre Sautet, commercial director of Air France.
This unique meeting between Art and advertising led to the presentation of the posters on October 26, 1967 at the Museum of Modern Art of the City of Paris.
They were a huge success: there were dozens of exhibitions organized in France and around the world, and more than a million posters sold.

Very rare complete with case and folder.

Additional shipping apply due to size and weight. Europe and North America $100.00 rest of the world $ 175.00
¤
Reference: L-J Valvet et P-M Thibault, Affiches Air France Réver le monde, page 112.



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MATHIEU, G. / AIR France - [Air France set of 14 publicity posters with brochure and folder. ]
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