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Publisher: BOCCASILE, G.
Title: Al sole d'Italia... La frutta migliore... Adani Massalombarda Bologna. (From the sun in Italy comes the best fruit.)
Published in: Paris, ca. 1950
   
Size: 16.1 x 11.4 inches.
41.0 x 29.0 cm.
Colouring:

In printed colours.
Condition: Offset. Linen backed. In very good condition. Size of the sheet with the margins 460mm x 338mm.
Condition Rating

Vintage advertising poster by the famous artist Luigi (Gino) Boccasile (Bari, 14 july 1901 – Milan, 10 Mai 1952 ) for an Italian brand of alcohol.
Depicts a woman with grapes and other fruits, sitting on a globe centered on Italy.

He was trained as a graphic designer and moved to Milan, quickly becoming a fashion designer.
Having soon founded his own agency, he created advertising posters, book and magazine illustrious.
Being a fascist he accepted the role of the official poster of the Mussolini regime, and thus, until the last days of the republic of Salò, the irreducible political propagandist and warrior of the regime.
He executed posters for the far-right Italian Social Movement, while continuing his activities as an advertising graphic designer.
His last project, interrupted by his premature death, are the illustrations made for Boccaccio.
The particular type of young woman he portrays, both in his advertisements and in his illustrations he made for erotic books and magazines, before and after the war, make him the father of an archetype of "Mediterranean pin-up", more carnal and earthy than those designed by his American counterparts.




map Thumbnail Catalogue  book Catalogue  Category: Posters & Publicity | Check Archive |

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BOCCASILE, G. -  Al sole d'Italia... La frutta migliore... Adani Massalombarda Bologna. (From the sun in Italy comes the best fruit.)
BOCCASILE, G. - Al sole d'Italia... La frutta migliore... Adani Massalombarda Bologna. (From the sun in Italy comes the best fruit.) high resolution image of old map
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Lot number: 42892

BOCCASILE, G. - Al sole d'Italia... La frutta migliore... Adani Massalombarda Bologna. (From the sun in Italy comes the best fruit.)
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Price :$ 150
Approx. Euro 134  

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